POSITION: SOCIAL MEDIA INTERN
Application Deadline: 12th AUGUST 2016
All applications must be received before August 12, 2016, 12 noon (Nairobi time) at the latest.
We seek a dynamic, creative and committed intern to provide support to The Communications team of Akiba Uhaki Foundation (AUF) which covers East Africa. The internship position reports to the Management Administration and Communications (MAC) Officer and works closely with the entire AUF team.
AUF – the Human Rights and Social Justice Fund, is a regional grant-making organization dedicated to supporting and accompanying human rights and social justice related organizations in East Africa. The fund envisions “A just world in which all people enjoy their human rights and live in dignity.” Our mission is to be a proactive and innovative grant-making institution working to promote and strengthen human rights inclusive of social justice.
The Social Media Intern will be responsible for coordinating and executing the social media strategy, for one of the company’s projects working across key social media channels including Facebook, Twitter, Youtube, Pintrest, Instagram and LinkedIn.
1.) Social Media Community Management:
a. Assist with streamlining the social media accounts (e.g. Facebook, Twitter, LinkedIn, YouTube, Flicker, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
b. Increase the number of followers on Twitter by following and engaging with stakeholders.
c. Monitoring and replying to Tweets from stakeholders (initially under the guidance of your supervisor).
d. Posting Tweets on a daily basis; and using tools like TweetDeck to plan forward-looking Tweets over weekends and holidays (under supervision).
e. Posting updates to the LinkedIn account (initially under the guidance of your supervisor).
f. Use LinkedIn polls and surveys to build our social media footprint and reputation.
g. Posting updates to the Facebook account (under supervision).
h. Build Facebook ‘likes’ by approaching stakeholders through other social media channels and email marketing campaigns.
i. Work with supervisors to implement other channel – specific campaigns (e.g. uploading photos to Flickr, videos to YouTube, etc).
2.) Coordinating and Distributing Content:
a. Scheduling and coordinating a monthly brainstorming meeting with AUF’s Communication team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.
b. Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines.
c. Liaising with your supervisor to push new blog posts through the calendar.
d. Help coordinate a guest blogger program, one guest blogger per month. Help to amplify this content through other social media channels.
e. Drive awareness of our new blog posts by posting the articles into forums and groups.
f. Using tools such as Webflow, Technorati and Twitgroups, identify and monitor key bloggers in the sector and twitter influencers. Flagging and aggregating interesting content to re-tweet and post on the Wika Blog. Use tools such as wefollow and technorati to also identify influencers.
g. Help to create one piece of video content per month and post on You Tube.
h. Set up and manage a Wika Flickr account and post interesting photos.
i. Upload and manage company blog posts in WordPress (initially under supervision from a director).
j. Re-purpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
3.) Understanding and monitoring social media analytics:
a. Track key social media analytics on a monthly basis, including Google Analytics, LinkedIn company stats, etc.
b. Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their ‘share-rating’ and the total number of viewers and time spent on page. Look at the best performing website pages and try to generate new content that does the same or better. If consultants are producing original content and blogs, report back to them weekly with the performance of those posts.
c. Use tools like Klout, Tweriod and TwitBro to measure our Twitter influence, and monitor what kind of content gets re-tweeted to help with future content.
d. Use Google Reader to follow the blogs and content of our key stakeholders.
e. Create lists of followers and schedule tweets so that they are continuously pushed out.
f. Work with the directors to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.’
4.) Email Marketing and SEO
a. Work with each team to create and send one email broadcast per month around content ideas and keys jobs.
b. Research free online directories to generate inbound links for SEO.
c. Using Google, search on key words and look at our competitors’ brands for forums and directories that we can sign up to to generate in-bound links for our company.
Bachelors Degree in Social Sciences or any other relevant field.
Proven commitment to the protection of human rights in the East African region.
Proven written communication skills, and a passion for writing.
Excellent verbal communications skills and a demonstrated ability to communicate clearly and effectively with a diverse array of people.
An interest in marketing, communications, social media or reputation management.
Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel) and the ability to learn new software applications.
An ability to consistently demonstrate values of insight, hard work, and effectiveness in your personal approach to work.
Team spirit and respectful working and decision-making style.
Integrity, diplomatic manner and professional discretion is essential.
Excellent analytical and strategic thinking skills.
An ability to remain calm under pressure and a robust/resilient attitude towards challenges.
An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss.
Proficiency in Swahili and French will be a strong advantage.
Tolerance and ability to work both independently and as a part of a team.
Possession of good office skills and etiquette.
A good sense of humor too would be highly welcome!
At AUF, all staff are expected to work at integrating the organizational values into the performance of their duties and tasks on a daily basis.
Internship Start Date: September 01, 2016 | Duration of Internship: 3 Months
Akiba Uhaki Foundation is an Equal Opportunity Employer.
Only successful candidates will be contacted.
For more information: http://akibauhaki.org/
To apply please send a resume and a cover letter to:
The Selection Committee
Akiba Uhaki Foundation
P.O. Box 27611 – 00100